Selected work
Six client engagements with results attached, and two platforms the studio built and runs.
Tourism & economic development
A platform, analytics framework and paid promotion system built to represent an entire region. 405K people reached from Toronto to Vancouver, 39K sessions, and a town that now knows exactly who is looking.
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Hospitality
From invisible in search to 818K search impressions and 45K visitors, almost all of it unpaid. When people land on PEI looking for craft beer, Lone Oak is what they find.
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Legal & HR
Website, content engine, LinkedIn and Google Ads, webinars and a founder brand for Trish Perry, built in sequence so each phase earned the next.
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Trades
Brand identity, first-ever website and Meta ads from a standing start. 472K impressions in year one, and already surfacing in ChatGPT and Perplexity.
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Recreation
A redesign plus a full measurement foundation for New Brunswick’s premier ski resort. 2,500 sessions a day at peak, two-thirds of it organic.
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Restaurant
A complete digital foundation from nothing: site, analytics, pixels, schema and content clusters. 5,027 organic sessions and a restaurant that finally shows up.
Read the case studyBuilt and operated by the studio
The same method, applied to products we own. They show the range of the work in one place and keep us honest about what it takes to run something, not just launch it.
Civic platform · Owned product
A bilingual city guide the studio built, owns and runs for the Fredericton region, now fielding Hey [city] requests from Moncton to Ontario.
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Legal tech · Product
Brand, positioning and product design for a family-law evidence platform, now in private beta.
Read the case studyGiving back
Two projects where the receipt reads $0.00. Same standard as the paid work.
Go-Go Gymnastics · for the Chalmers Foundation
We back the Chalmers Foundation with donations, and this year with the craft too. We designed and built the site for Go-Go’s 5th annual Trunk-or-Treat, the Fredericton fundraiser where every ticket dollar goes to kids’ care at the Chalmers hospital.
Visit trunk-or-treat-freddy.ca
Habitat for Humanity New Brunswick
Habitat for Humanity New Brunswick builds affordable homes alongside partner families. We rebuilt and relaunched their website from the ground up at no cost, so their budget stays where it belongs.
Visit habitatnb.caClient list
Grouped by industry, with the work we did for each.
Destination Nackawic WebsiteAnalyticsPaid ads Case study 
Crabbe Mountain WebsiteAnalytics Case study 
Lone Oak Brewing WebsiteSEOPaid ads Case study 
The Squeeze WebsiteSEOAnalytics Case study 
Ryan’s Pharmacy (Guardian) WebsitePaid ads 
Resonance HR Law BrandWebsiteContentSocialPaid adsAI Case study 
Altitude Roofing BrandWebsitePaid ads Case study 
Habitat for Humanity New Brunswick Website Also worked with
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