Case study · Legal & HR Advisory
Resonance HR Law hired Brand Butter to build a new website, lead content, and manage LinkedIn ads. The results were strong, so we're now scaling into lead funnels, Google Ads, webinars, and personal branding for founder Trish Perry.
Visit resonancehrlaw.ca
The Challenge
Resonance HR Law had the expertise and the client results. What they didn't have was a digital presence that matched the level they were operating at, or a repeatable system for generating qualified leads that reflected the firm's actual point of view.
Our Approach
Phase one: brand voice, a new site, and a thoughtful content engine. Phase two: paid social (LinkedIn) to put that content in front of the right decision-makers. Phase three (now underway): expand to Google Ads, build proper lead funnels, launch a webinar program, and architect personal branding for Trish, so the firm's reputation and the founder's reputation reinforce each other.
Services delivered
Website, content engine, LinkedIn and Google Ads, webinars and a founder brand for Trish Perry, built in sequence so each phase earned the next.
Visit the live site They took time to understand my business and brand voice, then translated that into a beautiful, functional website and a thoughtful social media strategy that truly represents who we are.
Trisha PerryResonance HR LawBrand Butter
Fredericton, N.B. · brandbutter.ca
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Results
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Thank you. Come again.
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