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Case study · SEO & Hospitality

From invisible in search
to unmissable on the map.

Lone Oak Brewing wasn't showing up when customers searched for breweries on PEI. We rebuilt the foundation, SEO, analytics, Google Business, structured data, Google Ads, and the numbers followed.

Client
Lone Oak Brewing Co.
Industry
Hospitality / Craft Brewing
Engagement
Full custom website, SEO, Analytics, Google Ads, GMB optimization
Location
Prince Edward Island
Visit loneoakbrew.com
Lone Oak Brewing Co. — Case Study
91%organic traffic
  • +818KSearch impressions across Google & Bing
  • +45KWebsite visitors since project launch (91% organic)
  • 65.78%User engagement rate, nearly two-thirds took meaningful action
Before

The Challenge

Growing business. Missing from the internet.

Lone Oak Brewing was expanding in PEI hospitality but wasn't appearing when potential customers searched for their business type, locally or in neighbouring provinces. No Google Analytics. No Search Console. No structured data. No way to measure anything.

After

Our Approach

Build the measurement layer. Then build the visibility.

We stood up the analytics, search console, and structured data foundation first, so we could see what was actually happening. Then we optimized Google Business listings, consolidated Google Ads across locations, and executed an on-page SEO overhaul that made Lone Oak findable for the searches that matter.

Services delivered

What we actually did.

From invisible in search to 818K search impressions and 45K visitors, almost all of it unpaid. When people land on PEI looking for craft beer, Lone Oak is what they find.

Industry
Hospitality / Craft Brewing
Engagement
Full custom website, SEO, Analytics, Google Ads, GMB optimization
Location
Prince Edward Island
loneoakbrew.com The Lone Oak Brewing Co. website Visit the live site

Brand Butter

Fredericton, N.B. · brandbutter.ca

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Client
Lone Oak Brewing Co.
Order
SEO & Hospitality

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  1. 01Full custom website✓Designed and built from the ground up: a dark, cinematic site with the oak as its centrepiece, plus locations, beverages, the golf simulator and reservations.
  2. 02Google Analytics setup✓Event tracking, goal conversions, audience segmentation, full visibility into visitor behaviour.
  3. 03Google Search Console✓Sitemap submission, indexability monitoring, keyword performance tracking, technical SEO fixes.
  4. 04Bing Webmaster Tools✓Dual-engine coverage so Microsoft Edge and Windows users find Lone Oak too.
  5. 05Structured data✓Business and location schema for rich results in Google and Bing.
  6. 06Google Business Profile✓Profile optimization for every Lone Oak location, NAP accuracy, keywords, imagery.
  7. 07Google Ads & SEO✓Performance Max campaigns across Search, YouTube, Display + full on-page SEO overhaul.

================================

Results

  • +818KSearch impressions across Google & Bing
  • +45KWebsite visitors since project launch (91% organic)
  • 65.78%User engagement rate, nearly two-thirds took meaningful action

--------------------------------

Thank you. Come again.

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Three more receipts.

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