Case study · Brand & Digital Launch
Altitude Roofing came to Brand Butter as a new business with no brand, no website, and no digital footprint. We delivered a complete brand identity, a first-ever website, and a targeted Meta advertising campaign, all within the first operating year.
Visit altituderoofing.ca
The Challenge
Altitude Roofing was a brand-new business entering the competitive Fredericton roofing market with zero brand recognition, no website, and no digital footprint. They needed to establish credibility immediately and compete against established players with years of online presence.
Our Approach
We developed a complete visual identity (logo, palette, typography, brand guidelines), designed and launched their first-ever website built for local SEO and lead conversion, and ran targeted Meta campaigns that generated 472,000+ impressions and 310 direct Messenger conversations within the first operating year.
Services delivered
Brand identity, first-ever website and Meta ads from a standing start. 472K impressions in year one, and already surfacing in ChatGPT and Perplexity.
Visit the live site Brand Butter
Fredericton, N.B. · brandbutter.ca
********************************
--------------------------------
================================
Results
--------------------------------
Thank you. Come again.
More work
Tourism & economic development
A platform, analytics framework and paid promotion system built to represent an entire region. 405K people reached from Toronto to Vancouver, 39K sessions, and a town that now knows exactly who is looking.
Read the case study
Hospitality
From invisible in search to 818K search impressions and 45K visitors, almost all of it unpaid. When people land on PEI looking for craft beer, Lone Oak is what they find.
Read the case study
Legal & HR
Website, content engine, LinkedIn and Google Ads, webinars and a founder brand for Trish Perry, built in sequence so each phase earned the next.
Read the case studyLet’s talk
Describe the situation in a few lines and we’ll reply with a frank read on what to do first. Or skip the form and book thirty minutes. No deck, no pressure.
What happens next. A senior strategist reads every inquiry and replies personally, usually within two business days. The first conversation covers your situation, what you’ve tried, and whether we’re the right fit. If we aren’t, we’ll say so and point you somewhere better.
AI mode No. 001 / A fresh sheet
Services, process, past work, whether we’re a fit.
Answers come from what’s on this site, and a real human is one click away.