Case study · Tourism & Economic Development
Destination Nackawic represents an entire region to visitors, residents, and investors. Brand Butter built the digital infrastructure to match that mandate.
Visit destinationnackawic.ca
The Challenge
Destination Nackawic represents a region to tourists, residents, and potential investors simultaneously. The existing website, promotion, and data were accumulating without a clear structure. Activity was high. Clarity wasn't.
Our Approach
We didn't open with a rebuild proposal. We opened with alignment, what the ecosystem actually needed to do. Then we sequenced the website, analytics, and promotion so each reinforced the next rather than competing for attention.
Services delivered
A platform, analytics framework and paid promotion system built to represent an entire region. 405K people reached from Toronto to Vancouver, 39K sessions, and a town that now knows exactly who is looking.
Visit the live site Brand Butter operates like senior partners, not a vendor. They challenged our assumptions, clarified our position, and delivered a brand system that matches the level we’re playing at. The outcome is sharper differentiation, stronger confidence in our story, and a presence that finally feels commensurate with our ambition.
Tim FoxMayor, Nackawic-Millville, New BrunswickBrand Butter
Fredericton, N.B. · brandbutter.ca
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Results
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Thank you. Come again.
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