Case study · Website Redesign & Digital Foundation
Crabbe Mountain is New Brunswick's premier ski resort. The brand recognition was strong but the digital infrastructure wasn't working for the business. We rebuilt it from the ground up, website, analytics, SEO, and structured data.
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The Challenge
Crabbe Mountain had strong brand recognition and a loyal regional following, but the digital infrastructure was not yet working for the business. The website was outdated, there were no analytics, no search visibility foundation, and no way to understand where visitors came from or what they did on the site. Every marketing decision was made on instinct rather than evidence.
Our Approach
We redesigned the website with a modern, mobile-first build featuring bold headings, full-width imagery, and simplified navigation with hero CTAs (Get Tickets, Trail Conditions) front and centre. We installed GA4, Google Search Console, Bing Webmaster Tools, structured data, Google Ads, and Meta Pixel, giving Crabbe clear visibility into every meaningful visitor interaction.
Services delivered
A redesign plus a full measurement foundation for New Brunswick’s premier ski resort. 2,500 sessions a day at peak, two-thirds of it organic.
Visit the live site Brand Butter
Fredericton, N.B. · brandbutter.ca
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Results
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Thank you. Come again.
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Read the case studyLet’s talk
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