Case study · Digital Presence & Growth

A restaurant everyone knows,
that search engines couldn't find.

The Squeeze is a Fredericton favourite known for bold flavours and a loyal following. But their digital infrastructure hadn't kept pace. We built the complete digital foundation from the ground up, website, analytics, SEO, content, and tracking.

Client
The Squeeze
Industry
Restaurant / Food & Beverage
Engagement
Website, SEO, Analytics, Content Strategy, Pixel Tracking
Location
Fredericton, New Brunswick
Visit thesqueeze.ca
The Squeeze — Case Study
+52.8%organic growth
  • ~10,900+Total sessions since site launch (Aug 2025, May 2026)
  • +52.8%Organic growth in last 90 days vs. prior period
  • 5,027Google organic sessions driving qualified local traffic
Before

The Challenge

Loved by the community. Invisible to search.

The Squeeze had a strong product and genuine community presence but their digital infrastructure had not kept pace. There was no modern website, no analytics, no pixel tracking, no technical SEO, and no content strategy. When they came to Brand Butter, the goal was to build the complete digital foundation from the ground up.

After

Our Approach

Five pillars. One compounding foundation.

We delivered a new modern website built around search intent, a complete GA4 analytics setup, Google and Meta pixel tracking, technical SEO with structured data and Search Console connections, and a content cluster architecture designed to compound organic visibility over time.

Services delivered

What we actually did.

A complete digital foundation from nothing: site, analytics, pixels, schema and content clusters. 5,027 organic sessions and a restaurant that finally shows up.

Industry
Restaurant / Food & Beverage
Engagement
Website, SEO, Analytics, Content Strategy, Pixel Tracking
Location
Fredericton, New Brunswick
thesqueeze.ca The The Squeeze website Visit the live site

Brand Butter

Fredericton, N.B. · brandbutter.ca

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Client
The Squeeze
Order
Digital Presence & Growth

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  1. 01New Website✓Fast, mobile-first, search-optimised site converting visitors into restaurant traffic.
  2. 02Analytics Foundation✓Complete GA4 setup with session source tracking, engagement metrics, and event tracking.
  3. 03Google & Meta Pixels✓Full pixel layer enabling remarketing, attribution, and paid channel measurement.
  4. 04Technical SEO✓Structured data, sitemap, Search Console, schema markup for restaurant, location, and menu.
  5. 05Content Clusters✓Strategic content architecture built around search intent to compound organic reach.
  6. 06Google Business Profile✓Fully optimised listing with correct categories, hours, photos, and service area.

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Results

  • ~10,900+Total sessions since site launch (Aug 2025, May 2026)
  • +52.8%Organic growth in last 90 days vs. prior period
  • 5,027Google organic sessions driving qualified local traffic

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Thank you. Come again.

Let’s talk

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