Case study · Legal tech · Brand and product design
DivorceParty helps people going through separation, and the family lawyers who represent them, turn years of texts, emails and calendar entries into organized, source-anchored evidence. Brand Butter leads the brand, positioning and product design.
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The problem
Separation produces thousands of texts, emails and calendar entries. The truth of what was said and done is in there, but nobody can find it, and a case that rests on memory rests on "your word against theirs."
What we do
The name does a lot of work: it signals that the product is on your side without being combative. The visual identity, positioning and interface language were designed for two very different users at once, a person under stress and a professional under time pressure, and tested against both. The product surfaces evidence timestamped, attributed and anchored to its source.
Services delivered
Brand, positioning and product design for a family-law evidence platform, now in private beta.
Visit the live site Brand Butter
Fredericton, N.B. · brandbutter.ca
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Why it is on this page
Legal technology sells on trust. Every word on the site, from the first-visit question ("I’m going through a separation" or "I’m a family lawyer") to the privacy promise, is positioning work. It is the same discipline we bring to a tourism board or a brewery, applied where the stakes are personal.
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Read the case studyLet’s talk
Describe the situation in a few lines and we’ll reply with a frank read on what to do first. Or skip the form and book thirty minutes. No deck, no pressure.
What happens next. A senior strategist reads every inquiry and replies personally, usually within two business days. The first conversation covers your situation, what you’ve tried, and whether we’re the right fit. If we aren’t, we’ll say so and point you somewhere better.
AI mode No. 001 / A fresh sheet
Services, process, past work, whether we’re a fit.
Answers come from what’s on this site, and a real human is one click away.